A sound product has to work in the real world.
Our aim is to develop solutions that are not only coherent on paper but also understandable, practical and suited to the context they will be used in.
Development
From the identified need to a solution ready for its market.
Developing a product is not only a matter of assembling ingredients. At Omnova Labs each project is considered as a whole: need, formulation, user experience, regulation, manufacturing and commercial reality.
A structured approach
Our processIdentification
Understand before developing.
We start by defining the need the product has to answer, the context it will be used in and the users concerned. This first stage sets a clear direction before formulation even begins.
Design
Turn the need into a concept.
Format, nutritional objectives, intended experience, usage constraints and development parameters are considered together. The product has to hold together as a whole, not only on its label.
Formulation
Build with intent.
Our projects are developed with support from specialized resources according to what each formulation requires. Potential ingredients are evaluated on, among other things, their function, quality, origin, documentation and fit with the project’s objectives.
Regulation
Build the requirements in during development.
Regulatory considerations are part of the process from the earliest stages. That approach avoids developing a product on one side and then trying to fit it to its regulatory framework.
Manufacturing
Turn development into a real product.
Manufacturing capacity, format, packaging, consistency and production parameters are among the elements assessed before commercialization. We work with specialized partners according to what each project requires.
Commercial readiness
Prepare the market alongside the product.
Positioning, presentation, distribution channels, commercial relationships and field presence are developed in parallel so that the product and its market progress together.
An interdisciplinary view
The right expertise at the right moment
Every project has its own requirements. That is why Omnova Labs works to a model that brings different specialized resources in throughout development rather than confining each project to a single discipline.
Product development, formulation, regulation, manufacturing, marketing and commercialization all have to move in the same direction.
The field is part of development
Developing with the market, not at a distance from it.
Conversations with professionals, partners, retailers and other people in the sector bring a perspective that formulation work on its own does not.
Our presence in the field helps us understand the questions, needs and constraints the products will eventually meet. That information feeds our thinking and the way our projects evolve.